On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Through Business Hub, a business can claim its profile in ChatGPT, correct its details, upload a product catalog with prices and see how often it is mentioned and how many clicks reach its website. It is open to eligible businesses wherever ChatGPT is available.
What we know
- What it is: according to OpenAI's November 10 announcement, Businesses in ChatGPT lets companies manage their information in ChatGPT and see how people engage with them. It is in beta.
- Claiming a profile: in Business Hub (chatgpt.com/business-hub), a company claims its organization and, once verified, can update key details and add product feeds with pricing and availability.
- Who can claim: OpenAI says any eligible business located where ChatGPT is available can do it. OpenAI Enterprise customers and advertisers go through their OpenAI representative. Shopify merchants can connect their store from Business Hub or the Shopify admin.
- Insights: Business Hub shows aggregated data: number of mentions, website clicks and "discovery topics", the themes of conversations in which ChatGPT cites the business's website.
- Privacy: OpenAI says it does not share users' conversations with businesses and that insights only appear when there are enough conversations to meet certain thresholds.
- Business Agents: a business's own assistant inside ChatGPT, in a separate, labeled conversation. For now it is limited to eligible ecommerce and online service businesses in the United States. It can be sponsored and used as the destination for ChatGPT Ads; sponsored placements are labeled.
- Scale: OpenAI puts weekly ChatGPT users at 1.2 billion. That is the company's own figure.
What changes and what doesn't
- Who supplies the data changes. OpenAI frames it as a new way for a business to give ChatGPT its information and catalog directly, instead of relying only on what it has published on the web.
- Measurement changes. For the first time there is an official dashboard of mentions and clicks from ChatGPT, roughly what Search Console does for Google.
- The announced rules for answers don't change. The announcement does not say that claiming a profile makes ChatGPT recommend you more. It does say sponsored content stays separate from ChatGPT's answers.
- Not everything is global. Claiming a profile and seeing insights works outside the US; Business Agents don't, yet. The announcement doesn't spell out which businesses are "eligible" or how verification works step by step.
How to tell if it affects you
- Ask ChatGPT about your business. Type what a customer would ask ("where to get X in your city") and your name. Note what it says about hours, address, services and prices, and which pages of your site it cites.
- Clean up your data before claiming. Name, address, phone and hours should match on your website, your Google Business Profile and whatever you submit to Business Hub. Mismatches give any search engine or AI a reason to doubt them.
- Decide who claims it. Sign in to Business Hub with a company account, not a personal one, and follow the verification it asks for. If an outside team runs your site or marketing, decide who holds the access.
- If you sell online, prepare the catalog. Shopify stores get a direct connection. If you run WooCommerce or another platform, the announcement doesn't mention it: check in Business Hub which feed format it accepts, and make sure prices and stock match your site.
- Reconcile clicks with your analytics. Compare the clicks Business Hub reports with visits from chatgpt.com in your analytics. They won't match exactly: the dashboard aggregates data and hides anything below its thresholds.
- Use discovery topics. If ChatGPT cites you on topics that aren't your core business, or doesn't cite you on the ones that are, that tells you which pages of your site need clearer, up-to-date information.
Related: Bing Webmaster Tools Now Shows Your AI Citation Topics
Sources
- OpenAI, "Introducing Businesses in ChatGPT," November 10, 2026
- OpenAI, Business Hub
- OpenAI, Business Agents policy
Updates: if OpenAI publishes eligibility criteria, the verification process, or opens Business Agents to more countries, it will be added here with a link.