Google has published a help page explaining how offers and discounts show up on a business's listing in Search, and how to get third-party offers removed when they are unauthorized or inaccurate. Search Engine Roundtable reported it on 6 November 2026. It applies to any business with a Google Business Profile.
What we know
- The page: it's called "Manage offers on your Business Profile" and sits in the Business Profile Help Center. It shows no publication date. Search Engine Roundtable covered it on 6 November.
- Availability: Google says the feature is only available in select regions and languages and may not be available to everyone. The page doesn't list them.
- Kinds of offers: percentage discounts, flat discounts, item-level or buy-one-get-one deals, and dine-in or reservation perks, according to Google's examples.
- Where they appear: on the business's Search listing, as expandable chips near the "Order online" or "Reserve a table" buttons, and in AI Overviews when users interact with them.
- Where they come from: authorized third-party partners with an active business relationship that send offer data to Google, or promotions Google identifies itself, such as an Offers post the business created or offers found on its linked social profiles.
- The rule for providers: per the page, a provider may only submit offers for businesses with which it has a current, direct, signed agreement.
- How to remove them: contact Business Profile support, type "Remove Offers" when asked what you need, choose the "Fix Posts" category, then pick email or chat. Include the provider's name, the offer details (a screenshot works) and whether you have a relationship with them. Support sends a link to contact the provider, which must remove the offer within 5 business days. If it doesn't, report it through Google's third-party policy violation form.
What changes and what doesn't
- What changes: the process for removing a third-party offer is now written down in one place, with a specific deadline for the provider.
- What doesn't: you still control what you publish yourself. If an offer comes from your own post, you edit or delete it from your profile like any other post.
- What the page doesn't say: which countries have the feature, or how long Google takes to stop showing an offer once it's removed.
How to tell if this affects you
- Search for your business on Google from a phone, not signed in to the profile's account, and look for offer chips next to the order or booking buttons. Then try a query likely to trigger an AI Overview, such as "where to order [your dish] in [your city]".
- If you see an offer you didn't run, note which platform it comes from. If it's an ordering or booking app you no longer work with, that's the "former provider" case Google covers.
- Before contacting support, gather the screenshot, the provider's name, the date you saw it and whether you have a contract with them. Write down the day you make the request: per Google, the 5 business days run from there.
- Check your own sources: Offers posts on your profile and promotions on linked social accounts can also end up on the listing. An expired deal still pinned on Instagram may be the cause.
Related: Google Maps: What Your Business Can't Post on Its Listing
Sources
- Google, Business Profile Help, "Manage offers on your Business Profile"
- Search Engine Roundtable, 6 November 2026
Updates: if Google expands the countries where offers appear or changes the removal process, it will be added here with a link.