Google Business Profile Adds Gluten-Free and Halal Dish Tags

Google has expanded the dietary labels restaurants can add to menu items on their Business Profile, the listing shown in Google Maps and Search. Alongside vegetarian and vegan, a dish can now be tagged gluten-free, dairy-free, halal or kosher. It matters to any food business that keeps its menu on its Google listing.

What we know

The announcement: Lisa Landsman, who leads industry engagement and SMB success at Google, posted it on LinkedIn on October 12, 2026. The four new labels join vegetarian and vegan.
Where to set it: per that post, in your Business Profile, under "Edit menu": pick a dish and check the dietary badges that apply.
What Google says it does: Landsman writes that when people search Maps or Search for something like "gluten-free dinner near me", tagged dishes help the menu stand out on the listing.
Also in the API: the Business Profile APIs changelog noted on October 9, 2026 that menu items now support gluten-free and dairy-free. The API reference lists seven labels: dairy-free, gluten-free, halal, kosher, organic, vegan and vegetarian.
How long it takes: Google's help page on the menu editor says changes can take 24 to 48 hours to show on Maps and Search.
Why you might not see it: the same page warns that if your menu comes through the API (for example, from an ordering or booking tool), the editor may not appear in your profile. For menus across many locations, Google points to the API.

What changes and what doesn't

What changes is what diners see before they arrive: someone with celiac disease, or looking for halal food, can tell from the listing which dishes work for them.

What doesn't change is who applies the label: the business itself. Neither the post nor the help page explains how Google checks that a dish is really kosher or halal; Search Engine Roundtable raises the same question. They also don't say which countries have it yet, or that tagging dishes improves a listing's ranking. The stated benefit is that dishes stand out on the profile.

How to tell if it affects you

Open your profile and look for "Edit menu". If it isn't there, check whether your menu is fed by another tool (ordering, bookings, multi-location software); if so, set the labels there or through the API.
Only tag what you can stand behind. "Gluten-free" matters to someone with celiac disease: if the dish shares a fryer with breaded food, leave it off. Tag halal or kosher based on your own or your supplier's certification, not a guess.
Start with the dishes people already ask about. If guests often ask for dairy-free or vegan options, those labels come first.
Make your website say the same. If your menu is also on your site, add the same notes to each dish. If the site uses schema.org structured data, the suitableForDiet property of each MenuItem accepts values such as GlutenFreeDiet, HalalDiet, KosherDiet, VeganDiet and VegetarianDiet; there is no dedicated value for dairy-free.
Check after two days. Search for your business in Google Maps on a phone, open the menu and see whether the labels show. When a dish changes, update its label too.

Sources

Updates: this will note if Google's help pages list the countries where it is available or explain how labels are reviewed.